22 июня в Москве состоялась конференция «Цифровая медицина 2022», организованная центром конференций «Сегодня».
На конференции участники обсудили новые возможности для телемедицины в РФ через регуляторику и мнение профессионального сообщества, ключевые тенденции цифровой трансформации здравоохранения и современные подходы и технологии для развития российского рынка медицинских услуг. Темами для обсуждения в дискуссии стали: телемедицина, дистанционный мониторинг состояния здоровья, интернет медицинских вещей (IoMT, Health IoT) и главный вопрос — какие именно решения будут особенно востребованы и чего хотят современные пациенты? Открыли дискуссионную панель Дмитрий Соболев, заместитель директора по ЭПР, направление «Эффективное регулирование» АНО «Цифровая экономика», Людмила Гонтарь, руководитель Центра компетенций по цифровизации бизнес-процессов ФРЦЭ и Михаил Эльянов, президент АРМИТ.
Модератором деловой панели первой сессии и дискуссии выступил Муслим Муслимов, председатель Национальной ассоциации управленцев сферы здравоохранения, учредитель сети многопрофильных медицинских центров «Клиника № 1», во второй сессии спикером и модератором выступила Ксения Чуприцкая, эксперт по проектному медицинскому маркетингу, медицинский директор сети клиник ВижуВсё и учредитель агентства ДМ-маркетинг.
В сессиях с докладами спикеры представили практики применения цифровых технологий в области цифровизации медицины, обозначили тенденции и особенности правового регулирования. Среди спикеров с докладами выступали: Денис Швецов, CEO Budu, Дмитрий Домарев, директор по развитию СберЗдоровье, Владимир Соловьев, генеральный директор “ЭлНетМед”, эксперт компании “Нетрика Медицина”, Константин Суслов, основатель и генеральный директор ГК ХОСТ, Юлия Бабкина, начальник управления по работе с конечными клиентами в АО “ГАЗПРОМ КОСМИЧЕСКИЕ СИСТЕМЫ”, Михаил Божор, генеральный директор ООО «Афонин, Божор и партнеры», Людмила Полескова, СЕО проекта “Протокол”: цифровизация экспертности врачей, Денис Шмелев, заместитель руководителя макрорегиона Центр по продажам MANGO OFFICE, Полина Гиверц, CEO “Здравмединфо”, Юлия Кузьменко, старший юрист практики корпоративного права и M&A Lidings, Александр Попов, Co-founder, CMO TALKBANK и другие.
Сегодня телемедицина не решает проблему пациента, а создает ряд новых, так как по результатам консультации человек остается один на один с рекомендациями по дополнительным обследованиям и анализам. Не каждый пациент знает, как пройти этот квест самостоятельно. С таким подходом индустрии телемеда будет сложно завоевать доверие и лояльность пациентов. Только решая медицинские задачи людей с момента обращения до выздоровления, организовывая для пациента в том числе комплекс очных медуслуг, помогая человеку управлять своим здоровьем, мы сможем быть действительно полезны и показать убедительный рост. Будущее за такими сервисами.
— По мнению эксперта Дениса Швецова, CEO Budu
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